Now that it’s officially fall, it’s time to update your wardrobe with this season’s latest trends. Town Center at Boca Raton can help you with that.

Simon Fashion Now, held Sept. 27-28, presents a weekend of fashion shows, giveaways and shopping deals - and we've got the schedule for you.

Think something along the lines of free hor d’oeuvres and champagne, trunk shows, mini facials, live music and up to 25 percent off your purchases.

Festivities begin with a private shopping event and fashion show at the mall’s Center Court Sept. 27 at 6 p.m., viewable to the public through common areas.

Public events begin at noon Saturday, Sept. 28, with stores hosting their own events and starting their shopping deals as early as 10 a.m.

Main events, like fashion shows and a design war between students from The Art Institute of Fort Lauderdale, will be held at Center Court.

Click here for this weekend’s special offers and in-store events. We’ve also got your list of style stops, where stores show you their latest trends and products complete with demonstrations.

Note that all giveaways are available only for as long as supplies last, and that some deals require the event brochure that you can grab at Town Center the day of the event!





Runway Fashion Show

7:30 p.m.

Catch the first glimpse of fall’s finest luxury looks on the runway from the common area surrounding the Simon Fashion Now stage featuring:

  • Nordstrom
  • Wolford
  • Bloomingdale’s
  • Tous
  • Brooks Brothers
  • CH Carolina Herrera
  • Porsche Design
  • Swim ‘n Sport
  • Neiman Marcus


Simon Fashion Now Swag Bag Giveaway

12:00 noon

The first 100 Simon Fashion Now attendees to register their email address and mobile phone number in person will receive an exclusive Simon Fashion Now Swag Bag! (While supplies last. Contents may vary. See registration form for complete details.)

The Runway Giveaway – Every hour, two people walk off with a prize!

12:00 noon

Register every hour from 12:00 noon to 4:55 p.m. for a chance to win great prizes like a Dyson AM 02 Tower Fan valued at $450, a Sephora Skincare and Fragrance Basket valued at $400, a Campo Marzio Design Moda Bag valued at $140 and more! See registration form for complete details.

Design Wars

12:00 noon

Cheer on students from The Art Institute of Fort Lauderdale in this fierce “Fashion and Function Fusion “ design competition as they showcase their skills to create one-of-a kind cocktail dresses and fashion accessories integrating items available at The Container Store.

Runway Fashion Show

1:00 p.m.

The fashionable fun kicks off on the runway featuring:

  • GapKids/babyGap
  • GapBody
  • Soma
  • Gymboree
  • Swarovski
  • Talbots
  • A Pea in the Pod
  • Chico’s
  • Caché
  • Brighton Collectibles

Lilly Pulitzer & Tommy Bahama Runway Fashion Show

1:30 p.m.

See the must-haves for fall in this runway show featuring clothing from Lilly Pulitzer and Tommy Bahama.

Macy’s Runway Fashion Show

2:00 p.m.

Find the perfect look in this runway show featuring fashions from Macy’s.

Ready, Set, Style!

Immediately following the show

There is more than one way to wear a pair of jeans! Calling all fashionistas to play Ready, Set, Style! Don’t miss the chance to show off your personal style. Join us for an interactive styling competition for a chance to win this season’s hottest accessory, a Simon Giftcard®! (Terms and conditions apply. See for more details.) 

Runway Fashion Show

3:00 p.m.

Get a glimpse of what’s cool to wear this season in this runway show featuring:

  • Ann Taylor
  • Swim ‘n Sport
  • Johnston & Murphy
  • Anthropologie
  • Colorado
  • Bag'n Baggage
  • White House | Black Market
  • Original Penguin
  • Juicy Couture 

Shoe Trend Show

3:30 p.m.

Preview the latest trends in shoes in this runway show featuring:

  • Marmi
  • Skechers
  • The Walking Company
  • Battaglia Shoes

Runway Fashion Show

4:00 p.m.

Checkout the latest fall fashions from:

  • Lucky Brand
  • francesca’s
  • bebe
  • Arden B.
  • American Apparel
  • Marciano
  • Foot Locker/Lady Foot Locker
  • Vince Camuto

Nordstrom Runway Fashion Show

5:00 p.m.

Up close and fashionable! Fall’s hottest looks hit the runway in this fashion show featuring items exclusively from Nordstrom.