Boca Raton CrossFitters and CrossFitter wannabes will be happy to know there’s a new CrossFit facility opening in east Boca.

CrossFit Hype (374 E Palmetto Park Road, 561/325-3906) is celebrating its grand opening event, Saturday, April 5, from 10 a.m. to 2 p.m.

CrossFit coach Abbe Sandler Rosen, who is married to the gym’s co-owner Ben Rosen, says they want everyone to check out the event and what the gym is about.

“We will be running different workouts throughout the day to give people a taste of the intensity,” Abbe says. “Stop in, sign a waiver, get an awesome workout in, and grab a bite to eat with us as we grill some burgers out in the sun.”

Co-owners Rosen, Rob Thomas and Tara Demers, along with CrossFit Hype coaches, will offer free group workouts at 10 a.m. and 11 a.m. From noon to 2 p.m., visitors can meet the coaches, tour the facility, eat and watch a demonstration workout.

Here’s some inside information: Before opening CrossFit Hype, Ben was a chef working under celebrity Chef Michele Bernstein in Miami, so he can cook up some mean organic grass-fed burgers, Abbe says.

Abbe says the location of the new CrossFit Hype stand out among the many gyms in Boca Raton. Being the closes facility to the beach in all of Palm Beach and Broward Counties, they're in the process of planning monthly beach workouts, as well as incorporating the sea-side location into daily workouts.

“With the ease of accessibility, being directly on Palmetto Park Road, we have the ability to walk to get a bite to eat after a grueling workout, or just relax outside in the nice surroundings,” she says. “It is a huge benefit for our community to have other places to hang out together after they workout.”

Another factor that CrossFit Hype prides itself on is coaching. Abbe says Ben and Rob have a contagious love for health and fitness that transfers to the athletes they coach.

“People and relationships come first,” she says. “Our mission is for CrossFit Hype to become a third place for our members, next to home and work – a place where they actually look forward to going to every day.”

Then there's the facility. From Olympic barbells and platforms to sleds and Plyo boxes, the list goes on.

“We have not skimped on any of the equipment and bought every little toy we could find to make our workouts fun,” she says. “We want to keep our body and minds guessing with variance, which is key to progress.”

CrossFit Hype offers new Rogue and RX equipment, along with dual TV screens with Wodify software for members to login and track their progress, nutrition and connect with other members. There's also a retail center selling the latest CrossFit apparel and footwear.

Memberships at CrossFit Hype are $150 a month for unlimited classes. Drop-ins are $20 a class, and personal training is $50 a session. The gym has packaged deals, as well as special rates for veterans, members of the Special Forces, police, fire fighters, EMTs, students and teachers.

Abe says anyone taking the classes must be proficient in CrossFit movements. For people new to the workout, CrossFit Hype offers fundamentals classes to teach people how to do the moves correctly.
No need to make reservations for the grand opening. Abbe says simply show up in workout clothes and with an appetite. The grand opening is free to the public. And if you can’t make the grand opening, Abbe says CrossFit Hype will be offering free community workouts every Saturday.

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About Lisette
Lisette Hilton, president of Words Come Alive, has had the luxury of reporting on health, fitness and other hot topics for more than 23 years. The longtime Boca Raton resident, University of Florida graduate and fitness buff writes for local, regional and national publications and websites. Find out more on