Chic & the City, Vol. 3

Local fashionistas are buzzing about the new Lord & Taylor set to debut this week at Mizner Park in Boca Raton. The only full-line store in Florida, designed to capture the allure of the flagship Lord & Taylor on Fifth Avenue in Manhattan, will host a special VIP party on Wednesday before officially opening its doors following a ribbon-cutting ceremony on Thursday.

Boca Raton magazine's “Chic & the City” blogger, Jyoti Peswani, recently caught up with Suzanne Timmins (above), senior vice president and fashion director of Lord & Taylor’s parent company, The Hudson’s Bay Co. A trend veteran for more than 25 years, Timmins provides fashion direction for The Bay in Canada and the U.S. Here’s what she had to say about Lord & Taylor’s return to South Florida.

Seasonal weather obviously plays a vital role when it comes to style in New York versus Florida. Given that, what kind of merchandise is planned for the Boca store?
Timmins thinks that with online shopping becoming more of a norm, trends have a global flavor now more than ever. “Our customers in Boca can expect to see merchandise that reflects what is big on the streets of Paris and New York in our new store. You will see variations of the trends in beautiful color and fabric that complement Florida's weather,” she says. The designer label lineup for Boca includes the likes of Michael Kors, Marc by Marc Jacobs, BCBGMAXAZRIA and Coach.

How will Lord & Taylor work with the community?
This is Lord & Taylor’s re-entry into the market, and promotional plans are in full swing as far as collaborating with local charities.

About Jyoti
Jyoti “Jo” Peswani loves how fashion spices up life. A former Floridian, she’s a seasoned fashion and lifestyle journalist who recently relocated to the New York metro area. When she’s not writing about trends, designers and the vibrant NYC scene, she helps businesses with marketing, strategy and writing through her company The Idea Is {In}. Ideas are her business; fashion is her passion. Look for "Chic & the City" every third Monday at bocamag.com.