Borrow a pen and scribble a reminder down to hit Town Center at Boca Raton on September 29.

Town Center will once again host the two-day fall fashion event, Simon Fashion Now, on Friday, September 28 and Saturday, September 29.

The event will highlight fall trends with fabulous runway shows, in-store events, and public demonstrations— with each component being free to the public.

Free, people!

Simon Fashion Now will kick with a reception honoring Boca Raton Regional Hospital’s “Partners in Pink” effort, that Friday. This is an invitation-only occasion that will be followed by a runway show.

Head to the mall on Saturday for public festivities including runway fashion shows, Style Stops (interactive beauty demos), swag bags, giveaways, “Design Wars,” and “Ready, Set, Style!”-- an interactive styling competition which gives shoppers a chance to win an American Express Simon gift card.

Participating retailers include (but are not limited to) Bloomingdale’s, Neiman Marcus, Elie Tahari, Anne Fontaine, Cache, Carolina Herrera, Custo Barcelona, GUESS, Porsche Design, and Santa Lolla. 

For more information visit www. or

Simon Fashion Now began in 2003, and aims to make the runway relevant for the everyday fashionista.

We will see you there!