It may be hard to believe, but guess what? Juicy Couture has brought the track back to Bloomingdale’s, whom recently announced the release of a limited collection of Juicy Couture Black Label classic velour tracksuits launching exclusively at Bloomingdale’s stores and on Bloomingdales.com this July. We’re not going to lie—we’ve missed this trend at LLScene. We used to frolic around our college campuses and sorority houses sporting these juicy tracksuits in every color. The tracksuit collection is part of the 100% Bloomingdale’s program, a series of designer capsule collections created exclusively for the retailer.
“We are excited to bring Juicy Couture track back to Bloomingdale’s,” said Frank Doroff, Bloomingdale’s Vice Chairman. “Juicy was the originator of athleisure—a trend that resonates with our customers and has a strong presence in our Fall 2016 assortment.”
The classic Juicy Couture tracksuit collection debuts with four iconic separates for women and girls. The women’s collection includes slim fit hooded and stand collar jackets, and slim and flare leg pants offered in seven colors including: top hat, pitch black, regal, golden camel, bitter olive, pomegranate and whisper pink. The pants retail for $88 and the jackets are $108. For girls, a slim fit hooded jacket and slim and wide leg pants will be offered in five colors including: pitch black, regal, top hat, dragonfruit and whisper pink. The pants retail for $52 (sizes 2-7) and $58 (sizes 8-14), and the jackets retail for $62 (sizes 2-7) and $68 (sizes 8-14).
“In celebration of Juicy Couture’s 21st year, we are paying homage to the brand’s roots in track, an innovation that has solidified Juicy’s place in American pop culture,” said Jamie Salter, Chairman & CEO, ABG. “We are excited to launch this collection in partnership with Bloomingdale’s, a retailer renowned for curating fashion, luxury and trend.”
Juicy Couture’s #TRACKISBACK campaign, which launches in July, will encourage Juicy girls to join the excitement and share their track looks via Juicy Couture social channels. The launch will be supported nationally with co-op advertising, windows, in stores and online.
