Seashells, gingham, bows and ruffles are making their way across the country in honor of Draper James’ 10 years in business—a beloved clothing line by America’s sweetheart, Reese Witherspoon.
The Decade Tour landed in Fort Lauderdale on Thursday, with the lobby of the Pelican Grand Beach Resort transformed into a pocket of southern hospitality—think sweet tea, sugar cookies in the shape of dresses, shrimp and grits, bubbles, and of course, a selection of clothing and accessories from Draper James. A free embroidery was offered for those who purchased pajamas, and the next few days will feature other brand guests like silver jewelry line Samkas and treats by ChocoChica.
The award-winning star of films and TV shows such as “Sweet Home Alabama,” “Wild,” “Legally Blonde,” “Big Little Lies” and “Little Fires Everywhere,” Witherspoon launched the Draper James brand in 2015. The line marries coastal chic comfort with southern sensibility, and her dresses, rompers, pajamas, jewelry, shoes and bags has only grown in popularity, with the amiable and relatable actress at the helm.
To sweeten the deal: Everything at the pop-up is 30% off, as are items on the website.
The Decade pop-up will be in Fort Lauderdale through May 18 at the Pelican Grand Beach Resort, 2000 N. Ocean Blvd. The next stops: Savannah, Ga.; Rosemary Beach, FL; Chapel Hill, NC; New Orleans, La.; Dallas and Houston, Texas; and ending at its flagship location in Nashville.
To join in on the fun, RSVP here. For a peek into the pop-up, check out our Instagram!
