Beauty lovers, get ready to be spoiled. From Aug. 14–17, Sephora’s Rouge Celebration returns with a weekend of exclusive gifts, early product launches, and VIP experiences to treat its top-tier Beauty Insider Rouge members. Whether you’re stepping into the store or shopping online, the perks are plentiful. Here’s an overview of the exciting happenings you won’t want to miss!
At Sephora Boca Town Center, all Beauty Insider members can dive into four days of beauty brand takeovers from Charlotte Tilbury, Yves Saint Laurent, amika, Rare Beauty, and other favorites. Expect unique in-store activations including hands-on demos, pro tips, and plenty of Instagram-worthy moments.
If you’re Rouge, the experience gets even sweeter:
- Sip and sample at the Beauty Insider Welcome Activation Station while using your Rouge Pass to guide your visit.
- Pick up an exclusive gift pouch filled with luxe miniatures from Caudalie, Tatcha, Maison Margiela, Sol de Janeiro, and others.
For the full lineup of in-store activations, click here.
The Rouge-Only Rewards and Perks
Whether you’re browsing the aisles or shopping in pajamas, there’s a long list of reasons to make the most of Rouge Celebration:
- Complimentary limited-edition Sephora x Dagne Dover Phone Sling with any $125+ purchase (in-store or online, code DAGNEDOVER, while supplies last).
- Rewards Bazaar exclusives just for Rouge members, including LANEIGE, Kérastase, and Innisfree sets (750 points, online only), a Dagne Dover Travel Set (10,000 points, online only), and BaubleBar Lipstick Charms (250 points, in-store & online).
- 4x points on your total purchase when you add any Sephora Collection item (code 4XSCPOINTS).
- First dibs on launches from Tatcha, OUAI, and T3 (online only 8/14 & 8/17).
- Virtual masterclasses with Danessa Myricks Beauty and Paula’s Choice, hosted by Beauty Directors Myiesha Sewell and David Razzano. Plus free samples and a Dagne Dover phone sling for the first 50 Rouge guests per session.
- Rouge Sephora Credit Card members can earn up to 12% back per $1 spent.
If you’re not a Sephora Beauty Insider member yet, no worries. The program is free to join and comes with its share of perks, including birthday gifts, free shipping, early event access, and extra samples. For more details, click here.
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