Boca Raton is about to turn up the heat on bowl season.
ESPN Events has named Bush’s Beans as the new title sponsor of the Boca Raton Bowl, transforming one of Palm Beach County’s signature sporting events into the Bush’s Boca Raton Bowl of Beans.
The 2025 game is set for Tuesday, Dec. 23 at 2 p.m. EST, broadcast live from Florida Atlantic University’s Flagler Credit Union Stadium on ESPN, ESPN Radio, and locally on ESPN 106.3.
It’s a partnership that promises to bring a fresh burst of flavor and never-before-seen fun to game week.
“Our bean obsession knows no bounds—that’s why we’re on a mission to turn the stadium into the biggest bowl of beans the world has seen,” said Stephen Palacios, senior vice president of marketing for Bush’s Beans. “We invite fans to join us on our journey to elevate beans in every person’s life, so we’re stepping off the sidelines and calling the plays in Boca Raton with full-flavored fun, fan-fueled bean mayhem and a few trick plays up our sleeve.”
Fans can expect creative flavorful surprises and plenty of Bush’s magic sprinkled throughout the buildup to kickoff. Whether it’s tailgate spreads and festivities within the pre-game Fan Fest, celebrity and Duke the Bush’s Dog appearances or in-stadium experiences, the humble bean is about to have its moment under the Boca sun.
“We are thrilled to welcome Bush’s Beans as our title sponsor this year,” Boca Raton Bowl executive director Doug Mosley shared. “Bush’s Beans is a market leader because they have the best product, one that I’m sure will be present in parking lots as fans tailgate ahead of our bowl game.”
The Boca Raton Bowl is one of 17 bowl games owned and operated by ESPN Events, a division of ESPN. The game has logged 11 successful years with cumulative viewership surpassing 30 million households and total sponsorship value over $250 million. More than 50 Boca Raton Bowl alumni have been selected in the NFL Draft, and dozens more have entered the league as undrafted free agents.
Bush’s Boca Raton Bowl of Beans tickets go on sale Dec. 7— the same day participating teams will be announced.
And with Bush’s Beans preparing to “roll that beautiful bean footage” in paradise, one thing’s for sure… this bowl game is about to be un-bean-lievably fun.
Disclosure: As part of my work with ESPN and the Boca Raton Bowl, I’m thrilled to help share this news with our community.
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