Did you fall in love with that swimsuit in one of our summer issues? Just have to have the clothes featured in our rescue dog fall fashion spread in our September/October issue? Fashionista Dana Ross created Lilly List to help you bring these trends off magazine pages and into your closet. Boca Mag chatted with her to find out more.
What is Lilly List?
Lilly List is an online resource to quickly connect monthly magazine products to online shopping. At Lilly List, we spend our time scouring the best magazines for the hottest fashion, and we do the research on where to buy online so you don’t have to!
Where did the idea come from?
I founded Lilly List on the premise that women are inspired daily by what they read about and see in magazines. The inspiration for the Lilly List was two-fold. The first was missing out on a must-have Michael Kors fisherman sweater because I didn’t get to my magazine fast enough. The second motivation was just after I had my daughter, Lilly, because who has time for magazines with a newborn? After the baby powder settled, I took action and made my vision a reality by creating a one-stop, interactive website where busy women could shop products from all of the top magazines.
How do you decide which products to feature?
Each month, we scour the best magazines for the hottest fashions, and we research where to buy online. We review each magazine with a careful eye to select products that will appeal to a wide consumer base, while staying true to the Lilly List style. We are always on the hunt for the new trends as well as timeless pieces to feature.
What is your goal for Lilly List?
I have three major goals for Lilly List. The first is to simplify the painful task of finding the products featured in magazines online. The second is for Lilly List to be the platform that magazine subscribers use to search for their favorite products. Think about it…no more earmarking magazine pages and then desperately searching online to purchase that outstanding dress featured in the July issue of Boca Mag! The third goal is to continue to build partnerships with local and national magazines and brands of which Lilly List can be the primary platform to promote the magazine and brand.
“I saw these shoes in Boca Mag, and I absolutely have to have them. I can’t find them anywhere, and they weren’t featured on your website. Can you still help me find them?”
Of course! As long as the shoes were featured in the magazine and are available to purchase online, we can certainly help find the product. We have a contactlink on Lilly List where a subscriber can email us directly. Give us the basics, like magazine issue and the product, and we will do the digging for you.
Beginning in September, Dana will be curating some of her favorite products and sharing them on bocamag.com on the first Friday of every month.
