The award-winning car, the Lucid Air, is making a fashionable statement in Boca Raton. Lucid, the state-of-the-art electric vehicle company, and Saks Fifth Avenue, the luxury retail powerhouse, have launched a multifaceted partnership which includes Saks Fifth Avenue’s Boca Raton store location.
Customers can now book Lucid demo drives at Saks Boca Raton to personally experience the California-inspired design featuring not only a luxurious full-size interior, but also boasting the longest EPA-estimated range available of any electric car currently on the market. “The collaboration brings the Lucid brand directly to the Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air,” says Lucid CEO and CTO Peter Rawlinson.
In an era of collaboration and experiences, companies are encouraged to think beyond their realm. This is the perfect example of a unique partnership with symbiotic synergies. “We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” says Saks CEO Marc Metrick. Metrick further added, “With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
The Air lineup starts at $77,400 (excluding additional fees) and consists of four models—Air Pure, Air Touring, Air Grand Touring and Air Sapphire, the world’s first electric super-sports car.
Be among the first to experience Lucid Air by booking a demo drive at Saks.com or in person at Saks Fifth Avenue Boca Raton. Plan for an hour-long demo and enjoy the drive!
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