Darren Seys | CEO, PEAK SEVEN
Peak Seven is a full-service ad agency focused on sophisticated digital marketing and creative brand development since 1999. Its work sparks integrated brand experiences, multichannel digital solutions, and the kind of creativity that wins awards and delivers results for its clients. Backed by data, research and a world-class in-house design and digital team, Peak Seven innovates the way its clients do business.
Q: What makes Peak Seven unique in digital marketing?
A: Since 1999 all of our talent is in-house. From strategy and creative to development and online marketing, our proven track record speaks for itself in that nearly all of our business is from referrals. We also have developers on staff to solve marketing automation and integration challenges along with precise reporting. We do not get caught up in “vanity” numbers that do not directly affect the bottom line. Our 20-plus years as a full-service ad agency also gives us valuable insight into strategies that work.
Q: Do you specialize in a specific vertical?
A: We market many verticals like yachting, boating, fitness, aviation and spirits; however, our foundation is built around marketing and lead generation for new home communities by developers and builders. We currently market more than 100 new home communities—from condominiums and villas to single-family and estate homes, plus more than 50 multifamily apartment communities across the country.
Q: How has digital marketing evolved?
A: Everything has become much more precise and targeted to maximize our clients’ budgets. We have the ability to layer first-party data over third-party data to create custom audiences giving our clients an advantage over their competition. There are also many more channels to consider when developing a marketing strategy – from Google, Facebook, Programmatic, Device ID Targeting, Over The Top Streaming, TikTok, and more, each of which requires its level of expertise to manage and analyze the data they produce.
866/971-4348 Peakseven.com
