Spanning over 4,000 square feet, Prada has officially opened a new store at the Aventura Mall. The space is a visual and sensory immersion into the Italian house’s world, sleekly contemporary and steeped in iconic design codes.
The façade alone makes a statement: a luminous backdrop intersected with sharp green triangular motifs that nod to Prada’s instantly recognizable logo. Oversized glass panels at the entrance offer an enticing peek inside, where tradition and innovation meet with elegance.
Stepping through the doors, guests are enveloped in Prada’s signature pastel green. The black-and-white checkered marble floor, a direct homage to the original Prada boutique in Milan’s Galleria Vittorio Emanuele II, sets the tone. Wooden paravents and velvet seating in muted grey and sage tones complete the curated palette, offering warmth and calm amidst the couture.
The boutique carries the full range of Prada’s women’s and men’s collections, from ready-to-wear and leather goods to footwear and accessories. This season, the women’s line features light knitwear, tailored shirting, and stretch poplin lingerie-style pieces that create a layered summer wardrobe, perfect for the hot South Florida summer and travels to Europe and beyond. Crochet handbags, some worked with intricate rope detailing, sit beside iconic shapes in buttery nappa and sustainable Re-Nylon. As always, Prada’s footwear offering is enticing, including leather and crochet sandals, loafers and mules in brushed leather, and the brand’s America’s Cup sneaker.
For men, the mood is smart-casual with a luxurious twist. Sartorial pieces in elevated fabrics, such as soft knits, bold Re-Nylon outerwear, and striped summer shirts, are designed to be worn with playfulness and style. Footwear runs the gamut from sculptural loafers in brushed leather to retro sneakers and supple suede sandals. Classic accessories and travel pieces are always a great idea with their timeless appeal and functionality.
The new Prada boutique at Aventura Mall isn’t just a retail space. It’s a fully realized expression of the brand’s modern elegance. A destination for discerning shoppers and design lovers alike, it brings a touch of Milanese refinement to the heart of South Florida.
19575 Biscayne Blvd., Space #559; prada.com
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